Frame the decision
We identify the business question, app category, audience, monetisation model and reporting period. This defines what a useful comparison must account for.
Benchmark process
From raw KPI exports to a defensible performance view.
Our process is designed to keep comparisons relevant, definitions visible and findings close to the decisions they support.
Align definitions
We document formulas, cohorts, attribution windows and known tracking gaps. Metrics that share a name but not a definition are not compared as equals.
Build the benchmark lens
We select the most relevant market, category and operating context available. Where no reliable peer range exists, we say so and use trend or segment comparisons instead.
Interpret the gaps
We distinguish normal variation from signals worth investigating and connect each finding to plausible drivers in acquisition, activation, experience or value.
Hand over the next questions
Your report closes with prioritised actions, caveats and a live readout for stakeholders. You keep the working benchmark workbook and KPI definitions.
Typical KPI coverage
One connected performance story
Install-to-sign-upActivation rateD1 / D7 / D30 retentionSession frequencyFeature adoptionPayer conversionARPU / ARPPUAcquisition efficiency
A benchmark begins with fit